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Publication Date - 12/3/1999

48. National Association of Broadcasters - Research Grants

The National Association of Broadcasters (NAB) offers grants for research in broadcasting, especially for research on economic, business, social, or policy issues of importance to the U.S. commercial broadcast industry. The goal is to make high quality academic research available to industry practitioners as well as other academics. The competition is open to all academic personnel.

Topics listed below typify the kinds of issues most frequently raised in discussions among broadcast managers; however proposals may include any of a variety of other issues.

• Impact of new ownership regulations on radio industry
• Internet users and content providers
• Provision and effectiveness of local news programs
• Public use of parental notification and program ratings
• Commercial advertising effectiveness or recall studies
• Changing relationships between networks and local stations
• Analysis of audience response to digital television
• Impact of new technologies (digital radio, DTV/HDTV, DBS, Internet/Web, wireless communications, multimedia)
• Training tomorrow's broadcasters
• Importance of television and radio advertising on local and national economies

There is a total of $25,000 in available funds. NAB typically awards four to six grants of up to $5,000 each; however, more than $5,000 can be awarded if the project merits additional funds. Monies are not to be used for overhead or benefits. Applications must be received no later than JANUARY 28, 2000.

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